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9/11 If the hunch had connected with another
equally provocative idea, one that emerged 3 weeks later – might have changed
the world.
·
Look at the history of innovation by looking at
great ideas that changed the world, most are described as a series
breakthroughs, insights, and Eureka moments that changed the world. Because
they were successful it’s easy to attribute their success to the sheer
brilliance of the idea or mind that developed them.
·
This overlooks the environmental role that
helped create and spread the idea.
·
Just as useful is to look at the sparks that
failed. Hunches need to follow another hunch to collide. On their own they are
just hunches, but in combination they can become innovations.
·
A metropolis sparks key characteristic of a
dense liquid network where information flows along multiple unpredictable
patterns – the interconnections nurture great ideas because most come into
existence half-baked.
·
Most great ideas come as partial or incomplete –
they have seeds of something profound but lack a key element that turns a hunch
into something truly powerful.
·
Hunches start with vague hard to describe sense
that there is an interesting solution to a problem that has yet to be proposed
but lingers in the shadow of the mind – assembling new connections and gaining
strength – 1 day they are transformed into something more substantial.
·
*The challenge is keeping a slow hunch alive –
to preserve it in memory – a dense network. Most slow hunches never last long
enough to turn into something useful because they pass in and out of the mind
too quickly because they are too murky.
·
Darwin’s ideas evolved because some basic level
of the notebook platform creates a cultivating space for hunches constantly
re-reading his notebook –discovering new connections and implications.
·
The common-place book transcribes interesting or
inspirational passages for your own reading -assembling a personalized
encyclopedia of quotes.
·
The common-place book helps to create tension
between order and chaos - between the desire for methodological organization
with new links and associations.
·
Each re-reading the common-place book yields new
revelations can see the evolution of your hunches.
·
Common-place book model served as a foundation
for the design of the worldwide web. Tim Berners Lee – growing realization that
there is more power in arranging ideas in an unconstrained web-like way.
·
A work environment that allows for flexibility
and connection – carving out a space for slow hunches. A tangled web – swirling together
influences, ideas & realizations from many sides.
·
* Google
engineers - 20% time. For every 4 hrs of work on company
projects – engineers are required to spend 1 hr on their own pet project guided
by their own passions and instincts.
·
Over 50% of Google’s new products are derived
from innovation time-off hunches.
How does this work for Future Generations?
·
Can we document or re-create the development of
some of our successful projects?
·
Interview Dan’l about how a hunch developed into an innovation for:
o 4
Great Rivers
o Pregnancy
History
·
FG has had a lifetime of adjacent possible – the
colliding that is the basis of the organization.
·
How do we re-create this?
·
What are those spaces that connect/collide with
our global partners?
·
Need to update the website using Steven Johnson
language
·
Why WV? Counter the belief that cities have the
right people, environment, connections globally? WV gives us the space to
think.
·
How do we create our own version of the
Common-place book?
·
Perhaps we should hire an intern to help
organize the thought processes – to collect and categorize material.
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